About Us

“You know what the funny thing is? I had never thought about climbing when I was a kid, let alone taking a climbing photo.”

Yun was born and raised in Guangzhou, one of the biggest cities in southern China. Growing up, even the word “snow” sounded alien to him. It wasn’t until he moved to Boston in the United States that he was finally exposed to snow and mountains.

“I was 23, had never owned a camera, never climbed before. So you might ask, what happened?”

The first two years after college were rough. Yun struggled. “I didn’t enjoy my job at all, and I kept asking myself these questions: What are the next ten years going to look like? What about the rest of my life? What does life even mean to me?”

“I was immature and largely confused; I didn’t know who I was or how to define myself.”

Yun knew he had to make a change, something dramatic. “So first I made a complete career switch. But even more importantly, I began searching for the answers to those questions.”

It was 2009, possibly the most important year in Yun’s life, although at the time he had no idea what a profound impact it would have. “What is life?” It’s an open-ended question: there is no right or wrong answer.

“I had no clue what the answer might be. But I thought there must be a way to find out.”

Then, when Yun read about men struggling uphill on magnificent peaks, battling deadly elements in the book Annapurna, he was shocked for the very first time.

“These people just kept going and going without hesitation, almost as if they had all signed a death treaty.”

Yet, at the end, they emerge victorious, with tears in their eyes and smiles on their faces. That was when Yun realized that their struggle is the struggle of life itself: upward and onward, forever.

“Life shouldn’t just be about solving problems every day. I want to be able to wake up excited about the future. On the other hand, it’s also about being absolutely honest with yourself. To me, it means ‘I only get to live once.’ That knowledge is what creates the focus I bring to being alive in the first place. The urgency of accomplishment, and the need to express passion and love now, not later.”

That was it. Yun found no better way to express his inspiration than through mountaineering and photography. “I never imagined I could live life with such passion, motivation, and satisfaction.”

It might not make perfect sense at first, but from now on, it should be about how you choose to define yourself—not only because you’re the one who looks in the mirror at the end of the day, but also because you’re the one who truly knows how to find peace. Isn’t that right?

So, what are we waiting for? Let’s go and discover not only the outside world, but also the truth within.